A new market with the 50 shades of gray hair

Un nouveau marché avec les 50 nuances de gris, le coloriste

Gray is trendy and it seems that even in existence 50 shades … Whether natural or tinted, gray hair will see white bear with pride and elegance. A new market is emerging. To enter it!

Biblond the french hair magazine in the last number of the year is devoted to gray hair, whether natural or colored, they must maintain to stay bright and sexy. A new trend that should enable you to reach new customers. Brands are not deceived them as new products devoted to hair colored or gray naturally emerge and make their evidence with a clientele that needs to be reassured.

Indeed, seeing her hair change with age is not easy and Biblond devotes an entire folder for mature hair to teach you the proper language to adopt vis-à-vis these customers, offer them the right products, reassure her and teach her to accept the natural hair without this being synonymous with old age. And do not forget that today very few mature hair products are available in supermarkets.

a new market 50 shades of grey, lecoloriste
Model: Yasmina Rossi-Pinterest

So you can not legitimate to charge you with this client as the specialist and the expert of the hair, you are!
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If the platinum blonde is the color trend of recent months, the gray heels closely!


You might read: is the glacial blond for you


Acclaimed as well on the red carpet on the street, though this hue is often feared becoming a true capillary mode.

Here are some tips to choose one of 50 shades of gray and adopt it before everyone else and take care of your silver lengths! Color his hair gray, it’s like shaving one side of the skull or have hair « arc-en-ciel » is the affirmation of an original and unconventional style.

a new market with 50 shades of grey,lecoloriste
Pinterest-Make up : Arianna Campa, Photo: Ran Raven, Hair for Daze &confused

They never appear natural on a young girl, already because we rarely completely gray hair at age 20, and also because the true gray hair have a multitude of difficult to reproduce reflections chemically! Since there will never natural, you can choose gray as you like, depending on whether you prefer the brilliance of colors like silver gray and pearl gray, or depth of anthracite.

The gray is a cool color, it always gets better with pinkish skin tones, with light eyes, as dyed matt, it’s you who decides anyway.


Read also: Sombre, ombre, broux, blinger and you


How to gray?

As the blond platinum, silver gray, mouse or pearl requires time and patience. There are chances that your hair is not naturally gray (do not worry, it is quite common for fifty years) you’re going to have to inflict more debilitating treatments like bleaching to get the gray mane of your dreams.

More than coloring which  add pigments to the hair, the gray discoloration requires a real, that is to say, a dissolution of pigments already present. The purpose of discoloration ( bleaching) is getting the hair naked to be able to repigment then. The bleach product is always applied on dirty hair (well, not dripping sebum, obviously), points toward the hairline.

The exposure time is about forty-five minutes, knowing that if you’re brown or dark brown, discolored several steps are needed to obtain good light hair, almost white. hair gray beaute Une once your bleached hair evenly, use a toner.


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This product, which looks like a purple color conditioner, will help neutralize yellow tones that your hair may have inherited while fading. The toner is applied to wet hair and it is important to calculate the exposure time if you do not want to end up with lilac hair!

If you dream of a pearl or silver, there are toners that are also coloring office. So you do not get to recolor your hair after déjaunissement step and can enjoy your hair Gandalf almost immediately. For an anthracite gray or lead, you’ll have to apply a color after the toner to obtain a much darker color. Very few brands offer in supermarkets, so you risk having to order yours on the Internet.

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We then discovered that the young woman of 26 years had finally abandoned her blonde hair to bet on a gray coloring. You also choose one of 50 shades of gray. And it is certainly not the first time that this light gray appeared in Hollywood. Indeed, the colorations are gray are becoming more numerous among stars. The it-girls seem attracted at least once during their youth, yet by this dye likened to getting old. Rihanna, Kelly Osbourne, Lady Gaga, Kate Moss or Mary-Kate Olsen … They are all already gone through one of these cinquantes shades of « gray ».

In recent years, gray hair are among the most popular hair trends in the beauty world. While some insist dye or remove any small white hair, Hollywood seizes this greyness that you hate so much.

Source: Biblond