New 2014 Salon Haircolor Study reveals U.S. Salon Haircolor Services grew nearly 4%. U.S. salons say haircolor services are essential to their survival, bringing in clients for all other services.
Interesting new revelation about haircolor
Dallas—October 1, 2015—Professional salon haircolor product sales (at manufacturers’ shipment dollars) grew by 3.8% in 2014 to $831 million. Haircolor services are the prime driver of the entire salon industry, according to the New 2014 Professional Salon Haircolor Study from Professional Consultants & Resources, (ProConsultants.us), the leading strategic consulting company and data supplier to the professional beauty salon industry. This study is the only in-depth report published annually on the robust growth of haircolor in the U.S. salon market. The in-depth research, data, analysis and recommendations are must-haves for all salon haircolor manufacturers, marketers, distributors, salon chains and others entering this market. The study contains major sections on men’s haircolor services and products, haircolor advertising by advertiser and dollar shipment market shares for all leading haircolor corporations and by division.
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“Salons across the United States report haircolor services are growing and essential to the survival and growth of their businesses and the salon industry. Independent artistic salons, chains and chair/suite rentals are all heavily reliant on haircolor services,” says Cyrus Bulsara, president of Professional Consultants & Resources. “Salon haircolor services bring in clients for retouches, fashion-color, blonding, vibrants/vivids, cuts, styling, blowouts, keratin treatments, etc. and to purchase color care products.”
The 2014 Professional Salon Haircolor Study finds that haircolor is the largest, most rapidly growing major salon product category, and is projected to continue strong growth over the next 5 years. The growth will come from increased salon visits by older clients seeking gray coverage and young adults, millennials and teens and tweens seeking fashion color. Innovative new haircolor brands combined with new color techniques drive growth for permanents, demis/semi, vibrants/vivids, pastels, lighteners and color refreshers. Salon haircolor service dollars grew by 3.9% to $16.72 billion, as salon visits continue to increase. New and old color service techniques like balayage, ombré/sombré, bronde, highlights, babylights, tonal/lowlights, pastels, vivids and vibrants create a fresh new demand.
Photo: Rouge Framboise