Over the past fifteen years, Rita has been widely recognized for setting beauty trends and helping to reinvent celebrities with fresh new looks. This times our star is Rita Hazan. No more secrets about Rita Hazan. Rita created signature styles for Katy Perry, Jessica Simpson, Beyonce, Jennifer Lopez, Michelle Williams, and Britney Spears.

Britney Spears just to name a few. Though Rita is often flying around the world alongside her celebrity patrons, she always makes time for her salon clients at her namesake salon on 5th Avenue in NYC and her newest endeavor, her eponymous product line.

Read: Katy Perry turned heads with her hair opal

On a bright fall day, she was holed up in the Trump hotel in SoHo, wrapping up work on two of her famous clients: Khloé and Kourtney Kardashian. Earlier, she had tended to Kim Kardashian and her daughter, North, and after a week of curling, teasing and smoothing the tresses of the entire sisterly crew (she styles the sides of their hair while her assistants work on the back), Ms. Atkin was exhausted. “I maybe have two years left in me of this,” she said, flopping down on a hotel banquette.

That’s because in a relatively short time (it was about five years ago when she first did Kim’s hair for a Cosmopolitan magazine shoot), Ms. Atkin’s star has played out like a feverishly hot new TV show. Her work — along with the Kardashians, her clients include Jessica Alba, Sofia Vergara and Katy Perry — has been disseminated via traditional and social media to hundreds of millions of followers.