The Weird Way the Economy Determines Your Hair Color

The Weird Way the Economy Determines Your Hair Color,lecoloriste

Celebrities like Alexa Chung are ditching beachy ombré in favor of richer hues and whisper-thin highlights—and the economy could be to blame.

I know it threw me for a loop. Because while meeting with Miquel Garcia, creative director of Revlon Professional, he let me in on a trend-tracking secret. « To be quite honest, ombré was a result of the recession, » he says. « We saw more women walking around with dark roots because they couldn’t afford to touch up their color, so as hairdressers, we adapted.

Ombré wasn’t new, but we studied it and made it a trend because you can wear it for six months without going to the salon, and your hair will still look great. » The same principle applies to haircuts: « We started cutting hair with razors because when texturized hair grows out, it doesn’t show a bad condition, and you can go longer between cuts, » he says.

You might like: the guide to covering your roots between salon appointments


Rosie Huntington-whiteley

This winter’s newest hair-color trends are linked to the economy, too. « Consumers see a light at the end of the tunnel, and hair color is becoming more high-maintenance, » says Garcia. That means brunettes and blondes are getting richer and warmer, says Garcia, who likes Chung’s gorgeous dark shade, Kate Mara’s coppery-brunette hue, and Nicola Peltz’s golden blonde. One last prediction? « Highlights are getting thinner, » he says. « Baby lights, like Rosie Huntington-Whiteley and Jessica Alba have, are very, very thin highlights that create dimension and volume in the hair, but you can’t see where the highlight starts and ends. » Sounds expensive—but pretty!

Read: the whole truth about the red